NEW YORK, N.Y. (Sept. 20, 2022) – Federación Mexicana de Fútbol (FMF) and Expedia® announced today a multi-year partnership designating the leading travel company as the Official U.S. Travel Partner of the Mexican Men’s National Team in the United States. The partnership is aimed at creating a deeper connection with the sport’s millennial and multicultural fan base through authentic, once-in-a-lifetime travel experiences.
Expedia will have a presence on the field and in-stadium for all events in the hugely popular MexTour across the United States, where the team prepares for key competitions like the FIFA World Cup and Concacaf Gold Cup. Now in its 19th edition, the MexTour has become one of the most popular soccer events in the U.S., with an average attendance of 60,000 fans per match in the last decade.
“Expedia is proud to be the Official U.S. Travel Partner of the Mexican Men’s National Team,” said Jon Gieselman, President, Expedia Brands. “This partnership is a perfect way to support the team and connect with millions of passionate fans as they travel with their friends and family and follow their favorite team on the MexTour.”
"Football provides us with unforgettable experiences, and together with our partner Expedia, we expect these experiences to continue to multiply for the benefit of Mexican football and our millions of fans. We welcome this multi-year partnership and hope it is the beginning of a long relationship," said Yon de Luisa, President of Federación Mexicana de Futbol.
The agreement was facilitated by Soccer United Marketing (SUM), FMF’s U.S. partner and commercial representative for the past 20 years.
“Soccer United Marketing is proud to announce this important new partnership between Expedia and the Federación Mexicana de Futbol in support of the Mexican Men’s National Team in the U.S.,” said Carter Ladd, SUM EVP of Brand Alliances and Consumer Products. “Fans regularly travel from 400+ miles across state and country lines to attend U.S. Tour matches and Expedia is the ideal partner to create programs to enhance fans’ travel experiences.”
A 2020 study by Equation Research identified 60 million fans of the Mexican National Team in the United States, making it one of the most followed sports teams in the country.
For more information, visit MexTour.org.
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About Expedia: Expedia® is one of the world's leading full-service travel brands, with a mission of helping travelers get the most out of every trip they take by providing everything they need all in one place, ensuring they are getting the most out of every trip they take, and above all else, feel supported every step of the way. Our commitment to insights matched with our unprecedented scale allows us to understand our travelers better than anyone else, delivering exactly what they need, when they need it. Our personalized experiences backed by incredible technology, enables us to deliver the widest selection of product offerings across accommodations, transportation, activities and experiences, that help you get the most out of your journey. Use our mobile app or visit expedia.com to plan your journey with us. © 2022 Expedia, Inc., an Expedia Group company. All rights reserved. Expedia and the Airplane logo are trademarks of Expedia, Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners. CST# 2029030-50.
About Soccer United Marketing (SUM): Soccer United Marketing (SUM), the commercial arm of Major League Soccer, has become the preeminent commercial soccer enterprise in North America, overseeing the commercialization, marketing, promotion and operational execution of the region’s most successful soccer entities. SUM holds the exclusive rights to Major League Soccer, the United States Soccer Federation, the Mexican National Team (for the U.S. market), Leagues Cup, Campeones Cup and Concacaf Properties (including Gold Cup™, Nations League Finals, Concacaf Champions League and Concacaf W). In addition, SUM held the promotional and commercial rights to the highly successful 2016 Copa America Centenario
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