These two great partners will begin a worldwide pilot project and conduct the above mentioned tour. This tour will occur from July 25- Aug. 2 and afford fans all over the chance to watch the players prep. as it happens. The team and their stars come to life on behalf of their supporters through digital platforms and happenings, not limited to virtual autograph sessions , followers contests, and contact with international players. Along with this, the team has a friendly set to be part and parcel of the Audi Football Summit, TBD.
Club Chair., & CEO, Karl-Heinz Rummenigge stated "As we are unfortunatley unable to go on the Audi Summer Tour this year as planned, and as normal for so many years years, we have now created this global digital initaitive together with our partner Audi, to maintain and nuture the worldwide bond of the FC Bayern family particularly during this peroid of the coronavirus pandemic."
FCB board member for sales & marketing Hildegard Wortmann added "Challenging times demand a very special response. No football club has ever before launched such an innovative and unique initative."
Jorg Wacker FCB AG board member responsible for internationalization and strategy said "As hard as this pandemic has hit us all, we have over the last few weeks discovered just how strong the connection is between FC Bayern and the fans all over the world."
This sets the beginning of the latest global campaign, the "World's Biggest Sports Family". In excess of 290,000 members over more than 4,500 organized fans clubs worldwide. Bayern totals the highest of club memberships anywhere, which have forever been thought of as one large family. For this time period and more, the team seeks to create this feeling of togetherness better than before.
Please see the trailer for this tour on the Facebook of #SoccerLongIslandMagazine.