The recent string of record-breaking attendances at women’s football matches has highlighted the growing interest in women's football in Europe.

Key highlights include:
-- Currently, the vast majority of the value of European clubs is driven by the brand strength and revenue-generating capacity of their men’s football programs.
-- UEFA expects the commercial value of European women's football to grow nearly six times by 2033, driven by soaring matchday, media/broadcasting, and sponsorship revenues.
-- As the popularity of women's football continues to grow, we expect that European women’s football clubs will become financially sustainable over the medium term.

“As the popularity of women’s football increases, it will continue to attract more investment, leading to better product quality, which will further increase the popularity of the sport,” said Michael Goldberg, Senior Vice President of Sports Finance at Morningstar DBRS. “This virtuous cycle will help European women's football clubs become financially sustainable and bolster their parent companies’ credit profiles of, which are currently supported by the success of their men's football programs.”